Credit: ThrowbackTimes 

Throwback Times present procedures and ways Nigerians can be able to make money with their Facebook page. After our indept research, we discovered amazing strategies one can monetize a Facebook page from Nigeria but first and foremost, what is a Facebook page? 

   Photo: A sample of a Facebook page 

A Facebook page is a public profile created for businesses, organizations, and public figures to promote their products, services, and content. Pages are different from personal profiles, as they are designed for businesses and other entities rather than individuals. However, pages can post updates, share photos and videos, and host events, among other features. They also allow businesses to interact with customers and potential customers, respond to reviews, and analyze page insights. Additionally, Facebook pages allow businesses to run ads and sell products directly from the platform. Overall, a Facebook page is a useful tool for businesses looking to promote themselves online.

There are several benefits to having a Facebook page for a business. First, it's a great way to reach potential customers who are already on Facebook, as well as connect with existing customers. Facebook also has built-in features for businesses, such as the ability to create ads, host events, and analyze page insights. Additionally, businesses can create a sense of community around their brand through a Facebook page and this can be done by engaging with followers, posting interesting and relevant content, and responding to comments and messages. Furthermore, facebook pages can help businesses build trust and credibility with potential customers.

Creating a Facebook page for a business is a relatively simple process. First, one need to sign up for a Facebook account and then select the Page option from the main menu. From there, you can create a new page and fill in basic information such as the name of the page, the type of page, and the page category. 

Then add a profile photo, cover photo, and other information such as an about section. Finally, you can now invite people to like the page and as well as start sharing contents. Once a page is created, one should make sure to keep it active by posting regularly and engaging with followers

One of the most important aspects of a successful Facebook page is its content strategy. Businesses need to determine what type of content they will post and how often they will post it. Some ideas for content include announcements, product information, blog posts, customer testimonials, videos, and images. Moreover, it's important to make sure that the content is relevant to the business and its target audience. Additionally, businesses should consider using hashtags and tagging other pages to increase their reach. Finally, businesses should make sure to track the performance of their content and make adjustments as needed.

Furthermore, Facebook Stars is a feature that allows followers to show their gratitude for your content. However, you can earn money from the Stars you receive if you meet the eligibility requirements below:

Eligibility requirements to earn money from Facebook Stars:

According to Facebook policy, you must: 

1. Meet Community Standards and also you must pass and remain compliant with Facebook’s Partner Monetization Policies and Content Monetization Policies.

2. You must secure 500 followers for at least 30 consecutive days.

3. You must live in an eligible country for Stars.

4. You must agree to the Stars Terms and Conditions.

5. You must be at least 18 years of age.

From the above image, Myrna Endrina Mendoza sent 50 Stars to owner of video in Facebook reels. Click HERE to View Link

How to check to see if you’re eligible to earn money from Facebook Stars ? 

In order to see if you’re eligible to monetize Facebook Stars on Pages. These are procedures to take:

1. Go to Meta Business Suite on the web.

2. On the left side navigation bar, click Monetization.

3. Below Status, click View Page Eligibility.

To see if you’re eligible to monetize Facebook Stars on professional mode on your profile:

1. Go to your Professional Dashboard.

2. Click on Stars under "Tools" to try to review your profile’s Stars eligibility status.
If you are eligible to monetize Stars, you can now enable Stars in this dashboard.

Facebook In-stream or Adbreak is a money-making venture initiated by Facebook to help influencers and content creators generate income from their content on Facebook pages. The sad part is that Facebook has limited the benefit to a certain number of countries. It is believed that this list will be extended in the near future hence the only way for you to profit from this line of income is to either relocate to these eligible countries or follow the step-by-step guide that we have provided for you below:

First, what are the requirements for Facebook monetization ?

Facebook monetization like any other social media monetization is not open to everyone, you have to meet certain criteria to qualify for monetization. Facebook in-stream ads, you will have accumulated 10,000 followers on your Facebook page and 600,000 streams in the last three months. If you have met these requirements then you are almost set to start earning money from Facebook.

List of countries that are eligible for Facebook Monetization:

No one knows the reason for the limitation but Facebook monetization is restricted to a certain number of countries and a certain amount of languages too. Here are some countries eligible for Facebook in-stream monetization;

In-stream ads are available in these countries/territories:

• Argentina
• Australia
• Austria
• Bangladesh
• Belgium
• Bolivia
• Brazil
• Canada
• Chile
• Colombia
• Denmark
• Dominican Republic
• Ecuador
• Egypt
• El Salvador
• France
• Germany
• Guatemala
• Honduras
• Hong Kong
• India
• Indonesia
• Iraq
• Ireland
• Israel
• Italy
• Japan
• Jordan
• Malaysia
• Mexico
• Morocco
• New Zealand
• Norway
• Peru
• Poland
• Puerto Rico
• Romania
• Singapore
• South Africa
• South Korea
• Spain
• Sweden
• Switzerland
• Taiwan
• Thailand
• The Netherlands
• The Philippines
• Turkey
• Thailand
• The Netherlands
• The Philippines
• Turkey
• Saudi Arabia
• Ukraine
• United Arab Emirates
• United Kingdom
• United States

Can I Monetize My Facebook Page From Nigeria ? 

Well, you can't monetize your Facebook page if you are living in Nigeria. Unless you have a trusted person in eligible country, then the person can apply for monetization by using their personal details in filling monetization form for your page.

Photo IllustrationAt this stage, you'll need to find an admin from eligible country.

It is sad that Nigeria is among the countries that are missing out in making some cool cash from Facebook page monetization but nevertheless, there are still some effective strategies for this, firstly, monetized Facebook page earn money through views and Facebook Stars but your traffic strength determines how far you can go.

How to apply from an ineligible country like Nigeria: Full Procedures:

You are definitely not going to be able to monetize from a country not listed on the above list by Facebook, but there are a few ways you can bypass these limitations. But in this article, we will discuss deeply the two easy ways to get monetized from an ineligible country.

1. Use Of VPN:

Use a strong VPN, Get another Facebook admin account: The full meaning of VPN is “Virtual Private Network” and describes the opportunity to establish a protected network connection when using public networks, or in this case, the ability to mask your location. A strong VPN in my opinion is one you have to pay or subscribe to use. I believe that will cancel any chance of fluctuation and abrupt disconnections. 

a. When you get a VPN, what you have to do is to

b. Create a new Facebook account as a user from one of the above listed countries in the eligible list. 

c. It is strongly advised that you buy an old foreign Facebook account instead. When you get this facebook account, what you should do is send a friend request to your personal account where you have the page you want to monetize, accept the request, and then make the new account an admin on your Facebook page. Once this is done, use the new account (foreign account) to apply for monetization, always remember to use your VPN when using the new Facebook account.

2. Get An Ally Outside The Country:

Many of us have people who are close to us outside the country, it could be a family member or friend. Many of these people are in countries eligible for Facebook monetization. Follow the steps above to make them an admin on your page, just make sure they are people you can trust because you would be giving them admin access to your Facebook page.

Furthermore, generally there are other ways one can make money with Facebook page. You can make money by creating a new page on Facebook:

The main thing is to earn money with your new Facebook page but you need a huge followers on your page. After that you can do paid and sponsored posts on your page.

Here is an example to understand it better- You have seen many times all big pages who have huge likes and reach share some website links. Mostly these all links are paid and sponsored. They get paid to share this type of links.

So now grow your Facebook page (increase likes and post reach) and earn money. When you have huge likes then you can post about you do paid posts on your page.

According to Facebook, there are ways to earn with your Facebook page, these are listed below:

Whether you’re creating videos or publishing to a blog, Facebook monetization tools help you earn more money.

1. Include ads in your videos:
If you’re publishing video content on Facebook, you could be eligible to make money through in-stream ads. To use this type of monetization, you need to meet several requirements, like having a well-established presence with 10,000 Page followers.

2. Include ads in your articles:
If you’re a blogger looking for new ways to earn money, Instant Articles can help you generate revenue through ads in your articles. You can sell ads directly or use Facebook to automatically place ads within your Instant Articles.

3. Add a subscription shortcut:
Put subscriptions at the center of your story. If you’re eligible for fan subscriptions, you can add a Support Now button to any post you create.

4. Collaborate with brands:
Branded Content is produced by a publisher or creator for payment by a business partner, where the partner influences the content or is featured in it. When you publish content featuring a partner brand, tag them using branded content tools. You and your partner will both have access to insights about the reach and engagement of these posts.

You can also use Brand Collabs Manager to get discovered for paid partnerships and unlock the earning potential of your Facebook presence.

5. Earn money from your live video:
Take your live streams to the next level. Stars help you earn money for connecting with fans during your live videos. Fans can buy and send Stars, a virtual good, in the comments of a live video and you earn one cent for every star you receive. Stars are a fun way for fans to express themselves and show you support in the comments of a video.

Moreover, aside only Facebook page, you can also make more from your Facebook account, group and others. With careful planning and execution, social media can be an effective tool for earning income. The following are some specific strategies for earning money with a Facebook account:

1. Referral options(links):
If there is any online service that you love and willing to share with others, then think of the word of mouth recommendations, which is one of the most efficient forms of advertising. A lot of companies in Nigeria know this and that’s why they offer a refer-a-friend bonus to people.

One of the companies in Nigeria that offers refer-a-friend bonuses is Piggyvest. PiggyVest offers you N1000 per person when you refer a friend to sign up with them. This means that if 50 of your friends on Facebook sign up with them, they will pay you N50,000 and there are several others too. You can send email invites or share your link on Facebook with your friends to sign up with your referral code. If any of your friends sign up through your referral link, you can earn a cash bonus! You can sign up for Piggyvest from here.

2. Create a Facebook group in your niche:
Having a niche is all about interest and passion. Then you must figure out the potential of that niche if it will help you to make money on Facebook. Thereafter, you start sharing content. Facebook pages allegedly have a low organic reach and people will likely forget about you if you are not consistent. So, you must have a pre-written pool of content.

Making money from a Facebook page is not a fortnight work. And having basic knowledge about the field is highly important. So, you have to create good and engaging content for your fans and inspire other people to like your page. Occasionally, you can create and sell an ebook or create a master group(paid) for some fans that may want more than you basically post on the normal page.

3. Become Facebook influencer:
Facebook influencers are really making money big time from Facebook. All you need do is to open a Facebook account, have a good deal of engagements on your posts. Then you are getting close to it. But while doing this you need not forget the sole purpose of the page which is becoming a Facebook influencer in order to make money on Facebook. This you can do with just your normal Facebook profile.

As a Facebook influencer with a good fan base, individuals and companies will reach out to you for business promotions. Then you can charge them as you want depending on your size and traffic and make good money for yourself.

4. Selling of account:
This is possible and easy. You can create a Facebook account and build followers for that account when it has a huge following then you can put it out for sale. These days, marketers and brands buy Facebook accounts for advertising purpose as Facebook gives more opportunities to an old account.

In the same vein, you too can sell your old Facebook group or page if you have a great number of a relevant followers. These days, there are lots of online businesses that basically need an account with a good number of relevant followings to buy in order to kickstart their business. You can sell them to them too.

5. Running a Facebook group:
It is easy to make money on Facebook when you know the right things to do. Running a Facebook group is a sure way to make good money for yourself. Now to get you started with this, create a Facebook group, and ensure that you get at least 10k members and good engagement in conversation around a niche. Do not bore your members so you have to keep them engaged with relevant questions, images, blog posts, polls, etc.

6. Social media manager:
Do you know that you can get paid by managing as many Facebook accounts as possible if you are social media inclined? In order to be a social media manager, you need the basic skills of social media management. As a social media manager, your responsibilities are posting content on the Facebook page, scheduling posts, designing graphics for content, responding to comments of the followers and keeping them engaged, and building the size audience amongst others.

Interestingly, as a social media manager, there is a high possibility that you may have to manage other social media platforms where the brand has a presence. So you may need to be conversant with other social media platforms like Instagram, Pinterest, Twitter, etc. But bear it in mind that different platforms require different approaches.

7. Selling of product/services:
Facebook marketplace is large with a huge number of potential customers for anyone who is willing to sell either products or services on Facebook. It is a free-for-all feature where you can buy, sell, or trade almost anything in your local area. Although the marketplace is not as specialized as local buy and sell groups on Facebook, everybody has access to the Facebook Marketplace so they can easily share your post with their friends and maybe even find that special something they’ve been looking for.

8. Direct Traffic to Blogs and YouTube Channels:
Another way you can make money on Facebook in Nigeria is to direct traffic to your blog or YouTube channel. If you have a page or individual account that has a good number of likes or friends you can use these friends or followers to direct traffic to your blog. 

If the blog is monetized with Google AdSense or any other ad-running program and you direct readers to the blog just by posting links of articles, when traffic increases your ad revenue will also increase. How much you make from this method depends on many factors like the countries your readers are from.

For example, if your readers are from the USA or any other advanced country you will certainly earn more. If you do not have a blog or YouTube channel you can still earn money directing traffic to other people’s blogs or YouTube channels.

9. Use Facebook Marketplace:
This is another way businessmen and women can make money on Facebook. Just in case you do not know what Facebook marketplace is, it is simply a place on Facebook that brings buyers and sellers that are within the same place (geographical location) to meet for the purpose of business. With the Facebook marketplace, you can share your product listings with people and get patronized.

10. Use Facebook Ads:
Although this is not part of promoting your business on Facebook for free. As a Nigerian who understands how Facebook ads work you can actually make money on Facebook by helping individual and small businesses create ads. I have a friend who does this for a living.

He helps people and businesses to create Facebook ads for their products and services increasing the conversation rate of their page and the patronage of their products. You too can start yours today.

Challenges & Limitations:
While Facebook presents great money making opportunities for Nigerians, some key challenges exist:

1. Submit Tax Details:
Provide accurate tax information and documentation as required by Facebook. This includes your tax identification number (TIN), VAT registration and business license details.

2. Access Business Tools:
To access payment channels, business tools and monetization programs, use a Facebook business account, Facebook business manager, and business ad accounts. Personal profiles have restrictions.

3. Limitations of the Nigerian Ad Market:
The advertising rates and cost-per-click bids are lower in Nigeria compared to Western markets. This means the ad revenue share per impression is much lower. Difficult to earn significant income solely from the local ad market.

4. Poor Engagement:
Many Nigerian content creators and influencers have a disproportionate follower to engagement rate. 100,000 followers with only 1-2% engagement makes it difficult to attract advertiser and brand partnerships.

5. Delay Payment Methods:
Receiving payments from Facebook can take over a month in some cases. Other payment options like Paypal aren’t available, leaving creators with limited monetization options.

6. High Mobile Data Costs:
High data costs in Nigeria also make it expensive for people to view long form video content needed for monetizable formats like Facebook Live and IGTV.

7. Slow Ad Review Process:
Facebook’s ad review process takes 1-2 weeks in Nigeria, making it difficult to run effective advertising campaigns. Delayed ad approvals hinder the ability to scale campaigns.

Tips to Maximize Monetization: Here are some top tips to help Nigerian content creators make more profit on Facebook:

1. Diversify revenue streams:
Don’t just rely on one monetization method like ad revenue share. Experiment with a mix of sponsored posts, marketplace listings, affiliate marketing etc.

2. Provide value to your audience:
Create entertaining or helpful content that your community will genuinely appreciate and engage with. Valuable content leads to better engagement.

3. Go niche:
Focus on a specific niche like fashion, comedy, crypto etc. Niche communities are easier to build and engage.

4. Leverage video content:
Videos, Live shows and IGTV have the maximum monetization potential. Prioritize rich engaging video formats.

5. Engage your followers:
Actively respond to comments, ask questions in your posts, run contests etc to build loyal communities.

6. Partner with relevant brands:
Collaborate with brands in your industry vertical for better visibility and sponsorship opportunities

Building a successful Facebook page takes time and effort, and it's important to be patient and committed to the process. Even if you don't see immediate results, keep working on your content strategy and engaging with your followers. You'll likely see the fruits of your labor over time.